Cash Converters

We carried out a market research study for Cash Converters to evaluate brand recognition and consumer perception in Spain and Portugal. The analysis explored demographic profiles, consumer habits in the second-hand market, brand positioning compared to key competitors, and the overall perception of Cash Converters among buyers and sellers.

The research combined demographic segmentation, open-ended feedback, and comparative ratings to assess attributes such as trust, transparency, quality, and sustainability. The study highlighted opportunities to improve brand awareness, refine communication strategies, and enhance customer experience across both physical stores and digital platforms.